Age-qualified communities can quicky disqualify themselves without the right kind of storytelling to today’s active boomer generation. Hyper-sensitive to being “put out to pasture”, this group has a restless mind of their own and an ambitious eye on the future.
For Altis, a 55+ community in Beaumont, CA, near Palm Springs, we wanted to tell a slightly irreverent story of launching over lounging, attacking what’s next and doing anything but settling down. Of leveling up to a lifestyle rich with resort-like amenities and vivacious kindred spirits filled with humor and camaraderie. A trailhead for the Next.