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Age-qualified communities can quicky disqualify themselves without the right kind of storytelling to today’s active boomer generation. Hyper-sensitive to being “put out to pasture”, this group has a restless mind of their own and an ambitious eye on the future.
For Altis, a 55+ community in Beaumont, CA, near Palm Springs, we wanted to tell a slightly irreverent story of launching over lounging, attacking what’s next and doing anything but settling down. Of leveling up to a lifestyle rich with resort-like amenities and vivacious kindred spirits filled with humor and camaraderie. A trailhead for the Next.
The 5,000 who joined the interest list, more than 3,000 who attended the grand opening celebration, and hundreds of buyers who joined the Altis gang are having way too much fun to “retire” any time soon.
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