Altis 55+
THE CHARGE
Create a brand and campaign for a 55+ community in Beaumont, CA, close to Palm Springs, mountains, and lakes. Designed for adventurous, fun-loving boomers.
The APPROACH
Slightly irreverent, bold, modern brand with lots of humor and camaraderie. Photos and videos of friends explore surrounding points of interest before the grand opening.
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Field Guide
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Folder-Style Brochure
Brand Video
Neighborhood Brochures
Print Ad Campaigns
Signage
Website Pages
Visitor Center
THE ResultS
5,000 on interest list
Filled pre-opening prospect events
3,000 at Grand Opening
Strong momentum going into 2019
