Altis 55+

THE CHARGE

Create a brand and campaign for a 55+ community in Beaumont, CA, close to Palm Springs, mountains, and lakes. Designed for adventurous, fun-loving boomers.

The APPROACH

Slightly irreverent, bold, modern brand with lots of humor and camaraderie. Photos and videos of friends explore surrounding points of interest before the grand opening.

Field Guide

Folder-Style Brochure

Brand Video

Neighborhood Brochures

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Print Ad Campaigns

Signage

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Website Pages

Visitor Center

THE ResultS

5,000 on interest list

Filled pre-opening prospect events

3,000 at Grand Opening

Strong momentum going into 2019

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