THE CHARGE
Create a brand and campaign for a 55+ community in Beaumont, CA, close to Palm Springs, mountains, and lakes. Designed for adventurous, fun-loving boomers.
The APPROACH
Slightly irreverent, bold, modern brand with lots of humor and camaraderie. Photos and videos of friends explore surrounding points of interest before the grand opening.
Field Guide
Folder-Style Brochure
Brand Video
Neighborhood Brochures
Print Ad Campaigns
Signage
Website Pages
Visitor Center
THE ResultS
5,000 on interest list
Filled pre-opening prospect events
3,000 at Grand Opening
Strong momentum going into 2019
