THE CHARGE

Create new interest and sales for a recently completed but stalled resort property built during the downturn. 

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Located on Medano Beach in Cabo San Lucas, next to the marina, shops, restaurants and town. 

The APPROACH

A campaign based on "steps from," indicating how many steps your home was from the spa, the fitness facility, the pool, restaurant, and a variety of walkable destinations in Cabo San Lucas. A place to relax, ditch the car, stroll everywhere, on Cabo's most famous beach.

THE ResultS:

300% increase in inquiries and visits.

Sales volume increased four-fold over the following 3 years after the new campaign broke.