Hacienda Beach Club
THE CHARGE
Create new interest and sales for a recently completed but stalled resort property built during the downturn.
Located on Medano Beach in Cabo San Lucas, next to the marina, shops, restaurants and town.
The APPROACH
A campaign based on "steps from," indicating how many steps your home was from the spa, the fitness facility, the pool, restaurant, and a variety of walkable destinations in Cabo San Lucas. A place to relax, ditch the car, stroll everywhere, on Cabo's most famous beach.
Property Brochure
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Print Ads
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THE ResultS:
300% increase in inquiries and visits.
Sales volume increased four-fold over the following 3 years after the new campaign broke.
