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Hacienda Beach Club

Hacienda Beach Club was not unlike many luxury resort residence projects stalled by the economic downturn. But unlike other luxe ventures, wrong time didn’t necessarily mean wrong place in their case. Centrally located on Cabo San Lucas’ famous Medano Beach, near the marina, shops, restaurants and town, Hacienda had a story yet to be told…


“Steps From”, a campaign that simplified how few steps your home would be from the spa, fitness facility, pool, restaurants, shops and a variety of walkable destinations in Cabo set a new narrative. A place to step away and relax, or step into the middle of the action, all from Cabo’s most famous beach. And talk about a step up: A 300% increase in inquiries and visits, and a 4X sales increase over the following 3 years.

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