Rancho Mission Viejo
It’s hard to tell the story of iconic Orange County, California lifestyle without the starring role played by Rancho Mission Viejo, a picturesque 23,000-acre historic ranchland of oak-shaded canyons and gently rolling foothills. The Ranch, as it’s known to locals, consists of working agricultural, cattle, equestrian, and nature preserves—all part of a unique lifestyle that today includes multiple residential villages.
Tasked with introducing the first villages here, we knew our branding would need to infuse a ranching ethos into every aspect of life. developed into a rich and multi-layered engagement platform, sharing the stories of this authentic place rooted in history and ranch culture, yet future-facing with a robust offering of amenities and style.
For each of the two initial villages, our pre-opening interest lists topped 5,000 leads, and eventually led to complete close-out of ## homes. Each also earned the coveted Community of the Year and Marketing Campaign of the Year at the NAHB Nationals (2015, 2018 & 2019).