Visit Newport Beach
Newport Beach offers a “taste of the perfect life”, at times absurdly so—a fact locals and visitors are keenly aware of. The challenge to increasing overnight visitation and extended stays is to finding the perfect balance of upscale appeal and relaxed playfulness to connect and attract without alienating.
“Journey Well Beyond” captures the unique spirit and lifestyle of the villages, islands, beaches and boating that Newport Beach is famous for. A whimsical blend of style and humor staged in iconic coastal settings that attracted a 53% increase in overnight visitation YOY, +36% incremental visitor spending revenue, and +67% increase in intent to visit from key target markets.