Inspired, larger than life characters are in Anaheim’s DNA. It’s a city built on imagination and playful adventure. Today that spirit is unleashing a wave of new experiences across the city, distinct from the area’s iconic Disneyland and pro sports venues.
Visit Anaheim approached us to create a sense of these emergent urban spaces: Center City and The Packing District, as destinations unto themselves—buzzing with trendy new restaurants, bars and shopping. A larger story of a vibrant new historic downtown as a legitimately cool attraction in its own right.
Uncommon Characters, a multi-platform campaign telling the stories of these colorful places through the characters who make them unique, gave voice and personality to this new urban core, with a strong link to the familiar imagineering of the city’s roots. It’s also driven uncommonly robust incremental flight and room bookings and millions in additional hospitality and retail revenue to the area.