Visit Anaheim
THE CHARGE
Two different clients in Anaheim with similar goals: Create a sense of Anaheim as a destination apart from Disney, Angels Stadium and Honda Center. An emergent urban space in an area called Center City and The Packing District has created an opportunity to define Anaheim's downtown as a legitimate attraction in its own right.
The APPROACH
Two bodies of work with overlapping intentions—to create a sense of curiosity and drive trials to events, shops, restaurants and bars in the new, cool part of Anaheim's historic core.
​
Uncommon Characters, high-impact graphics and constant blog content have created the brand energy and anticipation to create desire and demand.
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Uncommon Characters Campaign
Visit Anaheim Animated GIFs
Visit Anaheim Brand Video
Center City Website
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Center City Billboards
Center City and FRAN Campaign Ads
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