THE CHARGE
Two different clients in Anaheim with similar goals: Create a sense of Anaheim as a destination apart from Disney, Angels Stadium and Honda Center. An emergent urban space in an area called Center City and The Packing District has created an opportunity to define Anaheim's downtown as a legitimate attraction in its own right.
The APPROACH
Two bodies of work with overlapping intentions—to create a sense of curiosity and drive trials to events, shops, restaurants and bars in the new, cool part of Anaheim's historic core.
Uncommon Characters, high-impact graphics and constant blog content have created the brand energy and anticipation to create desire and demand.
Uncommon Characters Campaign
Visit Anaheim Animated GIFs
Visit Anaheim Brand Video
Center City Website
Center City Billboards
Center City and FRAN Campaign Ads
Center City Signage
Center City Posters
THE ResultS
The Visit Anaheim campaign has boosted occupancy for convention and business-related events, driving more visitors to downtown Anaheim merchants and events. Our branding and wayfinding for Center City has helped create a sense of place—an urban district—in the midst of the surrounding sprawl. CtrCity is the cool new center of gravity away from the theme parks and sports venues.
