San Diego Intl. Airport
THE CHARGE
Rebrand the airport to feel less institutional and more likable. Establish a personality with a specific voice and look that connects with San Diegans relaxed yet progressive attitude. And support the development of a new Terminal 2 with awareness, information, and anticipatory kinds of messages and imagery over a period of 2 years.
The APPROACH
A wide ranging body of work that encompassed new routes, transit, employee programs, The Terminal 2 build-out and wayfinding signage. Humor, bold graphics and bright colors helped create a welcoming festive and fresh collection of impressions leading up to a very stylish Terminal 2 opening a couple of years ago.
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Terminal 2 Posters
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Annual Report
Terminal 2 Concessions Video
Posters
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Billboards
Bus Covers
Magazine Campaign
