San Diego Intl. Airport
Rebrand the airport to feel less institutional and more likable. Establish a personality with a specific voice and look that connects with San Diegans relaxed yet progressive attitude. And support the development of a new Terminal 2 with awareness, information, and anticipatory kinds of messages and imagery over a period of 2 years.
A wide ranging body of work that encompassed new routes, transit, employee programs, The Terminal 2 build-out and wayfinding signage. Humor, bold graphics and bright colors helped create a welcoming festive and fresh collection of impressions leading up to a very stylish Terminal 2 opening a couple of years ago.