San Diego Intl. Airport
As the welcome mat and last point of contact with San Diego, our International Airport wanted to feel more in tune with the relaxed, yet progressive vibe of the city itself. A personality with a distinct voice and look to support development of a new Terminal 2 with awareness, information, wayfinding and anticipatory messaging around new routes, transit, employee programs, culinary and retail.
Humor, bold graphics and bright colors helped create a welcoming, festive and fresh collection of impressions leading up to a very stylish and well received Terminal 2 opening. Clearly engaged by this new ambiance and fun, welcoming approach, the San Diego International Airport achieved some of its highest traveler ratings in the period that followed.