Reposition and refresh a luxury second home resort property on the south shore of Kauai that was conceived and opened before the recession—when golf and clubhouse-style amenities drove sales. Make it relevant to new, younger buyers looking for wellness, cultural authenticity and adventure-travel kids of opportunities.
Migrate story and messages toward different, newer amenities on property and beyond, to include the natural destinations and untainted spirit Kauai is known for, infuse imagery and voice with a more relaxed, indigenous, magical sensibility. New brand book, creative and media buys.
Kula Makai Video
Travel + Leisure Cover Wrap Campaign
16% cover wrap audience converted to prospects
47% decrease in cost per conversion
54% increase in overall leads
217% increase in website conversions YOY
Interest and trial from a younger demographic interested in a more authentic, indigenous expression of what island life on Kauai is all about.