When Kukui’ula was conceived and opened on the south shore of Kauai in the pre-recession days, golf and clubhouse-style amenities drove sales. The bigger and more elaborate, the better. But this luxury second-home resort community found itself in clear need of a new
brand narrative when they reached out to Greenhaus to help them connect with new, younger buyers seeking post-recession values like wellness, cultural authenticity and adventure travel.
Our story migrated to newer, more resonant amenities on-property—an organic farm, a resident waterman guide, and cultural programming. Imagery and voice conveyed a more relaxed, indigenous, magical sensibility of what island life on Kauai is all about.
The resulting 54% uptick in overall leads and 217% YOY surge in website conversions brought the aloha spirit back to these breathtaking shores.