Tesoro Viejo
Until the McCaffrey family embarked on this new mixed-use community serving Fresno and Madera counties, there was nothing like it in the area. An innovative plan that weaves suburban, natural open space and a Town Center into an amenity-rich setting with a rural, agrarian flavor. An expression of the farming heritage of the San Joaquin Valley combined with the most enlightened planning place making for 21st century living. Unprecedented for this tight knit family and the region.
With “Life Unprecedented” we enumerated the many reasons to celebrate the location, several miles from work and retail centers, and focus on Tesoro Viejo’s wealth of amenities, incredible scenery and modest drive time. “The closest distance to somewhere else,” where families can thrive in a vacation- like setting with impressive, recreational choices.
Built an interest list of over 14,700 in 28-months
At grand opening in October 2018 our goal was 3,500 and we achieved over 4,000 on the interest list
Website performance above industry benchmark
20% YOY increase in traffic to the website
52% YOY increase in page views
29% YOY increase in website sign-ups
31% YOY increase in phone calls
70% YOY increase in landing page sign-ups
Winner of multiple NAHB Nationals Gold and Silver Awards
Best Digital Sales Tool – GOLD (2020)
Best Amenity (2020)
Best Signage (2021) – TBD Silver or Gold
Best Master Planned Community (2021) – TBD Silver or Gold
