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Greenhaus Named Agency of Record for Visit Dallas

Agency Wins Competitive Bid Process, Adding Emerging Global Destination to Diverse Roster of Destination Clients


SAN DIEGO, Calif. – (April 18, 2023) – San Diego and Dallas based Greenhaus has been named the advertising agency of record for Visit Dallas, the official destination marketing organization for the City of Dallas, focused on tourism promotion, increasing business and city revenues, while creating and sustaining jobs.


Greenhaus was selected through a competitive RFP process to creatively bring to life a new Visit Dallas destination brand. The agency will be tasked with executing an integrated marketing campaign including creative development, media planning/buying, promotions, partnerships, experiential activations and digital marketing services.


"This past year, Greenhaus led a four-way agency collaborative effort to help us define a new unified brand vision for Dallas. Their strategic thinking, category experience and passion on behalf of Dallas became even more evident during the agency review process,” said Jennifer Walker, Sr. Vice President and CMO of Visit Dallas. “We were impressed by the agency's innovative ideas to market the destination and launch a fresh take on the Dallas experience. Additionally, they illustrated a sincere commitment to DEI and embracing of the destination, based on their staffing and partnership choices.”


With a contract set to begin May 1, Greenhaus will immediately begin working on new creative elements, with all efforts aimed towards increasing overall awareness and consideration for the destination, generating consumer engagement and ultimately, driving overnight stay bookings for both the leisure and trade (meetings and conventions) business segments.


The agency's focus in the coming months will be to launch the new brand and reshape the Dallas destination narrative. "For many travelers within the regional drive markets, it's hard to find a better place than Dallas for a getaway weekend. But for domestic flight-market and international travelers we need to educate and inspire potential new visitors to consider Dallas as a vacation destination. The city and people of Dallas generate a palpable energy that exudes in part from the nation’s largest art district and live performance venues. It’s a city brimming with culinary creative excellence, innovative architecture, iconic sports experiences and is a globally recognized meetings and conventions destination," said Paul Whitbeck, Greenhaus’ Managing Partner.


The Visit Dallas win is the latest addition to a growing roster of tourism industry clients for the agency. Along with their strategic partners JNS Next (www.jnsnext.com) headquartered in Palm Springs and Dallas-based Strategar (www.strategar.com) they bring a combined 200 years+ of destination marketing experience and category leadership.


About Greenhaus:

Since 2016 Greenhaus has developed or deployed brand campaigns for Visit Oceanside, Visit Temecula Valley, Visit Anaheim and the City of Anaheim, Visit Newport Beach, Visit Santa Barbara, Visit Buena Park, Mountainside at Northstar (Lake Tahoe), the Orange County Visitors Association, Kukui'ula (Kauai) and the Islands of Tahiti.


Greenhaus' unique blend of experience with placemaking in the tourism and real estate sectors offers the agency a unique position when it comes to examining destinations in a new light. The agency stretches the work beyond a carousel of pretty pictures, instead creating campaigns that illustrate how travelers feel when experiencing a destination.


Founded in 1996, Greenhaus has left its imprint on destinations, communities, resorts and civic entities in 19 states and Mexico. Today, with an impressive roster of clients and a keen sense of branding places for the 21st century, Greenhaus continues to revolutionize the way places are experienced and marketed. Learn more at www.greenhaus.com .


About JNS Next:

JNS Next is a full-service marketing agency founded on strategic planning and innovative execution. They have guided tourism campaigns for Visit Greater Palm Springs, Palm Springs, Indian Wells, Greater Ontario CVB, Sonoma Valley, Healdsburg, Arlington TX, BNP Paribas Open, Hyatt Regency Indian Wells, Toyota Arena and more. JNS Next specializes in working with clients in all areas of the tourism and hospitality industries—from destination marketing organizations to hotels and restaurants, wine, events and more. Headquartered in Palm Springs and with offices in Phoenix and Austin, their award-wining work reaches several major media markets across the United States and international.

Founded in 2007, and now with a team of 17+ communications professionals that collaborate on creative programming ideas and execution, JNS Next specializes in destination and city brand voice. In 2019 they landed on the Inc. 5000 list of America’s fastest-growing companies and they are a proud member of the California Travel (CalTravel) Association. JNS Next provides branding, traditional and digital marketing, advertising, public relations, social media, graphic design, creative campaign development, media planning and buying, and more. Visit www.jnsnext.com for more information.


About Strategar:

Strategar is a full-service minority and women-owned advertising agency dedicated to helping brands connect with communities, and supporting diversity, equity, and inclusion. Based in Dallas, Strategar was founded in 2013 by Yareli Esteban with the vision to help clients drive growth while making a meaningful difference through social impact campaigns. Some of their clients include the Texas Department of Agriculture, Texas Wines, GO TEXAN, a variety of school districts and higher education institutions, and retailers like Food 4 Less and Ralphs. For more information, visitwww.strategar.com.

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