Greenhaus Names Soulies and Brown Partners; Preps to Launch Greenhaus Groundworks Insights Product

Chief Media and Chief Strategy Officers Join Ownership Team

SAN DIEGO -- (February 5, 2026) -- The ownership team at Greenhaus has expanded to five with the naming of Casey Soulies and Chris Brown as partners.  Soulies joined the agency in 2024 as Chief Media Officer and Brown in 2019, beginning first as a Senior Writer, working up to Creative Director and his eventual role now as Chief Strategy Officer.

Soulies and Brown join owners CEO Paul Whitbeck, Chief Creative Officer Rob Petrie and Greenhaus original Founding Partner Craig Fuller.  Fuller founded Greenhaus 30 years ago and is slowly scaling back his day to day involvement in operations.  "Adding Casey and Chris to our ownership team is the next step as we continue to evolve and grow the agency," said Whitbeck.  "Looking forward, each will add invaluable expertise and leadership for our proprietary media and insights products which we are integrating with all clients," he added.

As Chief Strategy Officer, Brown is leading the agency's rollout of Greenhaus Groundworks, a standalone strategy and insights service area for all clients with the goal of discovering key client brand insights.  "Over our decades of experience we have learned you can do creative for creative's sake and it might be good; but when you have an insight that drives a strategy and the creative you are much more likely to be great," said Brown. 

Groundworks combines data, cultural intelligence, trends, category expertise and real-world human insight to uncover what truly drives behavior.  "We are looking at not just what people say, but what they do, why it matters and how brands can move with confidence. Groundworks connects people to places on the deepest, truest levels, ensuring creative, media and experiential decisions are rooted in something real," said Chief Creative Officer Rob Petrie.

Greenhaus Groundworks will offer a variety of products from individual targeted strategy sessions, workshops, ongoing qualitative and quantitative research and data analysis, depending on the client's business flow and needs.  Groundworks insights will be designed to go beyond demographics and deeply into emotional triggers that can help brands connect on a deeper level.  

Amplifying the power of clients' existing data is a key part of this new service area.  "We can take the data you have and help it tell a more resonant story," said Brown.  "There's no shortage of data and information and we want to make sure our clients aren't data rich but insight poor," he added.

The evolution for Groundworks came as the agency spent more and more time honing in on strategy-driven creative for clients such as Visit Dallas and Brown's own experience as a previous agency owner that was focused on creative grounded in research. 

"Creative campaigns can only really drive a business if everyone aligns around strategy; you can have award-winning work that just isn't gaining any traction.  Insights, not just ideas, help get your clients truly on board and creates a lasting partnership," added Petrie.

About Greenhaus:

 Since 2016 Greenhaus has developed or deployed brand campaigns for Visit Dallas, Visit Oceanside, Visit Temecula Valley, Visit Anaheim and the City of Anaheim, Visit Newport Beach, Visit Santa Barbara, Visit Buena Park, Visit South Padre Island, Mountainside at Northstar (Lake Tahoe), the Orange County Visitors Association, Kukui'ula (Kauai) and the Islands of Tahiti.

Greenhaus' unique blend of experience with placemaking in the tourism and real estate sectors offers the agency a unique position when it comes to examining destinations in a new light. The agency stretches the work beyond a carousel of pretty pictures, instead creating campaigns that illustrate how travelers feel when experiencing a destination.

Founded in 1996, Greenhaus has left its imprint on destinations, communities, resorts and civic entities in 19 states and Mexico. Today, with an impressive roster of clients and a keen sense of branding places for the 21st century, Greenhaus continues to revolutionize the way places are experienced and marketed. Learn more at www.greenhaus.com.