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Visit Temecula Valley

Having launched its brand nearly 15 years ago, Visit Temecula Valley reached out to Greenhaus seeking a long overdue brand refresh that would reflect both the destination’s dramatic evolution into Southern California’s signature wine country, as well as its maturation beyond wine into a breadth of experiences.

 

Greenhaus teams conceived, designed and produced an entirely re-envisioned visual identity, as well as a fully integrated brand campaign that expressed the area’s spirited kinship borne of gathering, making and living every drop of life to the fullest. To Live Glass Full.

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The poetic, multi-sensory campaign is a stirring (and swirling) call to celebrate with a spirited community of makers and kindred souls. A call that has been fully embraced by the VTV team, their stakeholders and the Temecula Valley community at large. A mega-toast, held across social channels, was held during launch week. And the campaign has since been amplified in client-produced holiday messaging and other civic communications.

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